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Instant results from email marketing

One really useful aspect of email marketing is that it can be instantly analysed and its response monitored. Depending on your business, it may be possible to get the phones ringing with orders or bookings, just minutes after a promotional email goes out – perfect if scheduled during a quiet part of your week or month.

Analytics allow you to see who has opened your email, and which parts of the subject matter in your email newsletter have been read by which recipients. Used wisely, this information can help with further targeted marketing.

Increasingly, email marketing is used in association with social media such as Facebook and Twitter, to help build a following of interested prospects who feel they are part of a conversation, not simply being sold to.