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Case Studies

Bucks Loans Network case study

Bucks loans wanted to increase their web presence and their ranking in the search engines for the search term Secured Loans. After an initial consultation, a online strategy was put in place. This involved creating blogs around key search terms and putting together a social media network to help to improve the online profile of Bucks Loans. The social media network was called NING which is a very powerful tool for Search Engine Optimisation (SEO) and within three weeks of putting the site live, Bucks loans was on top of Bing.

Bucks loans also had other landing pages, which were optimised for the search term Secured Loans. In November, a specfic landing page was created tp help to promote payday loans. Also, by continually writing original content around Bucks Loans key services and publishing it on the NING network is also helping increasing Bucks Loans online profile.

Butterfly Print and Design case study

Butterfly Print and Design wanted to increase their online profile by utlising our Gold SEO package. After our initial meeting, we decided on the keywords and the target market that Butterfly Print and Design were looking for. The site was optimised and we improved the way customers contacted Butterfly Print and Design by adding a contact form to their contact page.

A social media strategy was put in place which included creating a wordpress blog which was structured around the targeted keywords. From this, the blog was integrated into Twitter, Facebook and Linkedin. This meant that any new post that got posted onto the blog, also got sent out to Twitter, Facebook and Linkedin. Hootsuite was used to monitor the socail media responses.

The next step was to get the site linked to all relevant high ranking directories to increase the website popularity in google. The directories are chosen carefully and the descrptions used are focused on the keywords. The purpose of directory submission is to raise your popularity with google and to dominate the front page of google with your targeted keywords.

AA Computer Supplies case study

AA Computer Supplies uses several online marketing channels and one of them is Pay Per Click (PPC). For the run up to christmas it was decided to run a PPC campaign to help with sells. By using a qualified Google Adwords consultant, a strategy was put in place which based on budget, conversion and number sells. Since running the PPC campaign, AA Computer Supplies lap top sales increased. PPC is only a short term measure, but an effective way to get results very quickly.

AA Computer Supplies also uses the Gold SEO package to increase its profile on google for the long term. With SEO, it can take upto 6 months to get the site in a reasonable high ranking position in google. By using SEO for the long term and PPC for the short term all helps to incease sales, customer base and search engine rankings. AA Computer Supplies will also be using social media as away to generate sales and increase its profile on the web.

Summary

Attica Web Solutions looks at different ways to drive targeted traffic to your website, which include: SEO, PPC, social media, creating landing pages and blogs. All of these methods are used to increase your online presence. By talking to us we will find the right online marketing strategy for your business and budget