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ATTICA WEB SOLUTIONS
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Case Studies

AA Computer Supplies case study

AA Computer Supplies was set up in May 2011. The brief of this was to create a online store that is clear, easy to navigate and visually appeal to its targeted customers.

The website was designed using Zen cart and pay pal as its payment gateway for secure purchasing.

The website is now generating 224 visitors a day and requires a bandwidth of 4MB per month. Recently, an attempt was made to bring down the server by sending extreme volume of traffic to the server. Even though the server went down for a few hours and the problem was resolved to stop the same thing again, we have managed to maintain an uptime of 99.9% since May 2011.

Attica Web Solutions is involved with driving targeted traffic to the site using Search Engine Optimisation techniques, Pay Per Click campaign (ppc) and email marketing. We have also set up an facebook page and Amazon Shop to help to promote the site. The ebay store is still under construction.

We are in progress of putting in place a social media strategy which will help us to utilise our Twitter, Linkedin and Facebook accounts.

Since August 2011 to November 2011, the site is generating about one sell a week. We are involved in looking at improving the conversion of the site by understanding why people are leaving. From this marketing data, we will be coming up with improvements.

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