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October 2011

Web hosting and selecting a web domain name

Oct
18

Web hosting cover topics such us:

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Web Analytics

Oct
18

The advantage of web analytics is that it tells how your vistor found your site, which web pages or products they are interested in and which online marketing channel they came from. For example Google analytics statistics will tell you which keyword or phrases people used to find your website, which web page was viewed the most, how they entered and left your site, plus the usual stats such as number of visitors, unique visits, page views, etc.

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Use email marketing strategies to increase sales

Oct
18

Email marketing is a very powerful tool to increase your sales and to stay in contact with your customers. It is also very important to have an email marketing strategy in place.
With a good email marketing database, email data collection and email management, you can target your email customer database by location, purchasing history, amount they spend, age group, gender, how long they take to purchase from browsing to purchasing, etc.

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E-Marketing

Oct
18
Compelling copy gets visitors

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Harness e-commerce in your business

Oct
18

Every business report points to the fact that consumers are getting more and more comfortable searching for goods and services online, and buying online. The demise of music stores and bookshops is testament to this change, as are announcements by clothing chains that they will cut their high street presence.

But you don’t need to think big scale, in order to build a successful e-commerce operation. Work out what you can reasonably sell online, how it is going to be delivered, and how you will promote it to new audiences.

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Web site design best practice

Oct
18

This page is about looking at the following points:

  • Is there a correct way in designing a web site?
  • What are the benefits of having a web site?
  • The importance of having clear marketing messages
  • How to improve visitor conversion
  • Is there a correct way to design a web site?

There isn’t a single correct way of laying out a web site, but there is such a thing as ease of use or good usability. At Attica, we believe a web site should have:

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